You’ve put a lot of thought and planning into your brand. You’ve decided on the brand’s characteristics and the tone and feel you want to project. You’ve got a brand promise you feel good about and, in the process, you’ve nailed your key messages. Everything is coming together nicely. A well-thought-out visual identity, complete withContinue reading “Your brand inside and out”
Tag Archives: small business
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Putting ideas to paper
There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”
How regular are you?
When I first started blogging, almost a year ago now, I committed to writing once a week on Mondays. The commitment went something like this. I’m trying to train myself to post regularly. Blogging is new to me. It’s something I’m doing for myself, but wouldn’t it be cool if someone actually wanted to followContinue reading “How regular are you?”
Speaking off the cuff
One of the fun parts of a Toastmasters meeting is something called Table Topics. With Table Topics, you get to speak for one, sometimes two minutes on a topic you’re not prepared for. It’s an exercise geared to practice impromptu speaking — speaking off the cuff. Knowing how to organize your thoughts quickly can comeContinue reading “Speaking off the cuff”
Polishing the talk
If you had asked me years ago, if I wanted to become a communicator, I would have said no. Becoming a good communicator takes work and frankly, I didn’t know what that entailed. As it turned out, the more experience I gained, the more I loved communicating. It’s now one of my favourite things! GoodContinue reading “Polishing the talk”
Stepping out of your comfort zone
We all experience it. Those moments when we’d rather hide than face an uncomfortable situation. Stepping out of your comfort zone is not always easy, but when you do, you’ll feel really good about it. You’ll expand your reach with new confidence and experience. It’s important to understand what makes you uncomfortable. If you’re providingContinue reading “Stepping out of your comfort zone”
Writing for you. 