tips

Brand is not a one and done

A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”

Keep in touch. Stay top of mind.

We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”

Complement your presentation . . .

You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”

Putting ideas to paper

There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”

How regular are you?

When I first started blogging, almost a year ago now, I committed to writing once a week on Mondays. The commitment went something like this. I’m trying to train myself to post regularly. Blogging is new to me. It’s something I’m doing for myself, but wouldn’t it be cool if someone actually wanted to followContinue reading “How regular are you?”

Speaking off the cuff

One of the fun parts of a Toastmasters meeting is something called Table Topics. With Table Topics, you get to speak for one, sometimes two minutes on a topic you’re not prepared for. It’s an exercise geared to practice impromptu speaking — speaking off the cuff. Knowing how to organize your thoughts quickly can comeContinue reading “Speaking off the cuff”

Who are your people?

The connections you make help keep you energized and motivated. And the best part is, you won’t feel like you’re doing it all alone.

Get the job done… together

I’m going to remind you of a well-known secret that cuts down time, enhances an outcome and builds your personal knowledge and experience. It’s collaboration — a big word that means working together! It works. Here’s why I say this. You’ll gain from shared experiencesThere’s a lot to be gained from someone else’s knowledge. We’veContinue reading “Get the job done… together”