Right people, right way, right time

I’m a big believer in planning, at least when it comes to communications and business. However, I’m also notorious for jumping in and asking questions later. Go figure! When you’re creative or a dreamer, it’s more fun to jump right into writing than it is to spend time planning your communication. But planning is important!Continue reading “Right people, right way, right time”

How forgiving are you?

Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”

Putting ideas to paper

There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”

Professionalism builds trust

It’s always nice to have new followers, so I was intrigued when I received this notification from a “Facebook ad expert.” [Haynes on Communication] social media manager, facebook ads expert is now following your blog… Interested in what they had to offer, I started to scroll through their website only to find a number ofContinue reading “Professionalism builds trust”

Feeling contracted?

All I can say about contractions is… If your communication is less formal, consider using contractions to ease the flow of your copy. Unless you really want to emphasize a point — do not touch that — a contraction is the way to go. A contraction is two words pulled together to make one. MostContinue reading “Feeling contracted?”

Read it again… later

When you write, you write. And when you read, you read… what you write! It reads exactly the way you intended it to. Am I right? Well, not always. When you spend enough time writing and editing your copy, it becomes very familiar. So familiar that your mind plays tricks on you and will automaticallyContinue reading “Read it again… later”