Keep in touch. Stay top of mind.

We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”

Polishing the talk

If you had asked me years ago, if I wanted to become a communicator, I would have said no. Becoming a good communicator takes work and frankly, I didn’t know what that entailed. As it turned out, the more experience I gained, the more I loved communicating. It’s now one of my favourite things! GoodContinue reading “Polishing the talk”

Stepping out of your comfort zone

We all experience it. Those moments when we’d rather hide than face an uncomfortable situation. Stepping out of your comfort zone is not always easy, but when you do, you’ll feel really good about it. You’ll expand your reach with new confidence and experience. It’s important to understand what makes you uncomfortable. If you’re providingContinue reading “Stepping out of your comfort zone”

A good leader

This morning, I watched kids play a simple game of connect five with wiffle balls. Each had an idea of how the game should be played. There were disagreements, there were stronger voices and (thank goodness) there were compromises. This got me thinking about leadership. In any business, you can find leaders — individuals whoContinue reading “A good leader”

It’s your small business

Creating a business plan for your small business may seem like a daunting task, but it’s an important one. A well thought out plan helps you clarify exactly what your business is all about and can become the roadmap to your success. The first step — define your business. What service are you providing orContinue reading “It’s your small business”

Lessons learned

You’ve just delivered a big project. It took weeks to pull it together with the help of your team and others involved. Feedback from recipients has been positive and you’re proud of your accomplishment. Congratulations! When you’re in a leadership role, you have a responsibility for the outcome of the project. Good leaders are thereContinue reading “Lessons learned”

Thinking about leadership styles

I did a little reading not too long ago about different leadership styles. I found it interesting to learn about my personal style and some of the pros and cons of different styles. Leaders vary and so do leadership styles. Leaders range from those who like to collaborate to those who like to dictate. DoContinue reading “Thinking about leadership styles”