hdiane2

Brand is not a one and done

A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”

Reflecting on contest day

Delivering an effective speech means grabbing your audience’s attention, engaging them in what you have to say and delivering a message that’s relatable. Last weekend I had the pleasure of participating in a speech contest. Contestants delivered a five to seven minute speech on an original topic of their choice. But, the real pleasure wasContinue reading “Reflecting on contest day”

Keep in touch. Stay top of mind.

We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”

Complement your presentation . . .

You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”

Journaling — release your thoughts

I love journaling. It’s a good complement to my love of writing and a great way to channel my thoughts. From the time I was a teenager, I kept a diary. I wrote down what I thought about boys, how I spent my day or the goals I was hoping to achieve as I gotContinue reading “Journaling — release your thoughts”

So you want to write a speech

Your knees are shaking and your heart is pounding. You’re about to deliver your first speech. Sound familiar? There was a day when I would have been searching the room for the closest exit. With the right training, coaching and practice, it doesn’t have to feel quite this bad. The key to any good speechContinue reading “So you want to write a speech”

A little brand check in never hurt anyone

Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”

It’s your point of view

Whenever we write there’s the opportunity to use a different voice. Your voice sets the tone, it helps improve understanding of the topic and it engages the reader to keep reading. Think about your audience and the message you want to deliver. Choosing an appropriate voice for the style of writing is an important step.Continue reading “It’s your point of view”

Putting ideas to paper

There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”

How regular are you?

When I first started blogging, almost a year ago now, I committed to writing once a week on Mondays. The commitment went something like this. I’m trying to train myself to post regularly. Blogging is new to me. It’s something I’m doing for myself, but wouldn’t it be cool if someone actually wanted to followContinue reading “How regular are you?”