You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
Tag Archives: personal brand
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Leveraging the master
When you’re in business, the most important distinction between you and other businesses is how your customers know you or think they know you — good or bad. The same applies to your personal brand. When someone first meets you, you leave an impression. You know, first impressions… Your personal brand represents what people thinkContinue reading “Leveraging the master”
It’s time to check in
Building a strong brand doesn’t happen overnight. It takes time and a consistent focus. Know what it is you’re offering and stay the course. Don’t lose sight of what your customers want. Test your brand from time to time to make sure it remains relevant. The strongest brands have been around for years because theyContinue reading “It’s time to check in”
Who do they think you are?
We’ve all bought one brand over another — your favourite soap, cereal, running shoe… you name it. But, have you ever stopped to ask yourself why you chose that product over another? It might have been because you like the ingredients they use or don’t use, or the reputation the company has for quality. ItContinue reading “Who do they think you are?”