My Writing Booth

Radio thoughts

Although digital advertising solutions are plentiful, from time to time, my small business owners ask me if radio is a good place to advertise. My answer is never definitive. Ponder these thoughts. Keep in mind, a good marketing plan will include a variety of tactics to deliver the message. Radio may just be one ofContinue reading “Radio thoughts”

Professionalism builds trust

It’s always nice to have new followers, so I was intrigued when I received this notification from a “Facebook ad expert.” [Haynes on Communication] social media manager, facebook ads expert is now following your blog… Interested in what they had to offer, I started to scroll through their website only to find a number ofContinue reading “Professionalism builds trust”

A good leader

This morning, I watched kids play a simple game of connect five with wiffle balls. Each had an idea of how the game should be played. There were disagreements, there were stronger voices and (thank goodness) there were compromises. This got me thinking about leadership. In any business, you can find leaders — individuals whoContinue reading “A good leader”

Who are your people?

The connections you make help keep you energized and motivated. And the best part is, you won’t feel like you’re doing it all alone.

A logo made me do it!

A brand is more than just a logo. It’s a perception in the minds of consumers. Everything you say and do contributes to that perception, good or bad. But what about your logo? Your logo is part of a bigger picture called “visual identity.” Visual identity helps consumers easily spot your brand. That’s because itContinue reading “A logo made me do it!”

Make it something they read

If you want your readers to read your message, the content has to be something they want or need to read. Here’s a little cheat sheet I used early in my career. It will help you focus on writing copy that’s relevant to the receiver.

A plan with community involvement

Positive customer experiences and consistent messaging will help build your brand. You can also build recognition on a more emotional level by getting involved in your community. Community involvement helps build strong relationships with your customers and the local community. It gives you a platform to promote your products and services and it’s a greatContinue reading “A plan with community involvement”

What’s your experience?

Why do we choose one brand over another? It could be that you heard good things about the brand by word of mouth — one of the best ways to spread information, good or bad. Or, maybe you read something. Either way, opinions matter. If someone you trust has been using a service that they’reContinue reading “What’s your experience?”

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