What are they saying… about you?

One of the best ways to explore new ideas or aspects of your brand or business is through qualitative research. Qualitative research is a research method that focuses on learning through open-ended and conversational communication. It focuses on “what” people think and “why.” This type of research can provide input and direction to help evolveContinue reading “What are they saying… about you?”

Are you living your best brand?

I believe being consistent is important with most things in life. Consistency is a key driver to achieving your goals. It clarifies your purpose and demonstrates confidence and strength. And, it reinforces what people can expect from you, so they might just want to hop on board! The experience your customers have with your brandContinue reading “Are you living your best brand?”

Random break or brake?

Remember those topics in school that we saw no value in learning until we applied them to our adult life? And sometimes, not even then. I was visiting last week with family. While the adults did adult things, the children watched YouTube videos in the background. This particular episode focused on grammar. Homonyms to beContinue reading “Random break or brake?”

It’s your small business

Creating a business plan for your small business may seem like a daunting task, but it’s an important one. A well thought out plan helps you clarify exactly what your business is all about and can become the roadmap to your success. The first step — define your business. What service are you providing orContinue reading “It’s your small business”

Get the job done… together

I’m going to remind you of a well-known secret that cuts down time, enhances an outcome and builds your personal knowledge and experience. It’s collaboration — a big word that means working together! It works. Here’s why I say this. You’ll gain from shared experiencesThere’s a lot to be gained from someone else’s knowledge. We’veContinue reading “Get the job done… together”

Leveraging the master

When you’re in business, the most important distinction between you and other businesses is how your customers know you or think they know you — good or bad. The same applies to your personal brand. When someone first meets you, you leave an impression. You know, first impressions… Your personal brand represents what people thinkContinue reading “Leveraging the master”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”

This is how we do it

A lot of work goes into starting a business. There’s planning and projecting. Managing and marketing. You’ve identified your brand personality and decided how you want your customers to feel when they interact with you. Now that you’ve defined the business you’re in, how will you make sure you’re delivering a consistent experience? Whatever yourContinue reading “This is how we do it”

Hello, how are you?

With the snow melted and warmer weather on its way, I find my mind thinking about travel and reconnecting with family. Winter tends to find people staying in their homes. Icy roads and snow make travel difficult and the cold can make venturing out undesirable. But if I look back, there were lots of opportunitiesContinue reading “Hello, how are you?”

Feeling contracted?

All I can say about contractions is… They make copy shorter. They’re more conversational. They should roll off your tongue. If your communication is less formal, consider using contractions to ease the flow of your copy. Unless you really want to emphasize a point — do not touch that — a contraction is the wayContinue reading “Feeling contracted?”