reflection

Brand is not a one and done

A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”

Putting ideas to paper

There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”

How regular are you?

When I first started blogging, almost a year ago now, I committed to writing once a week on Mondays. The commitment went something like this. I’m trying to train myself to post regularly. Blogging is new to me. It’s something I’m doing for myself, but wouldn’t it be cool if someone actually wanted to followContinue reading “How regular are you?”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”

Lessons learned

You’ve just delivered a big project. It took weeks to pull it together with the help of your team and others involved. Feedback from recipients has been positive and you’re proud of your accomplishment. Congratulations! When you’re in a leadership role, you have a responsibility for the outcome of the project. Good leaders are thereContinue reading “Lessons learned”

Moments of reflection

Despite the challenges and disruption of Covid-19, I still got in a few outings on my bucket list. For one, exploring the marshes of Point Pelee National Park and then spending a day on the island itself. And, I’ll never forget my train travel to Halifax to hike around Point Pleasant Park. Each presented momentsContinue reading “Moments of reflection”