If you want your readers to read your message, the content has to be something they want or need to read. Here’s a little cheat sheet I used early in my career. It will help you focus on writing copy that’s relevant to the receiver.
Tag Archives: writing tips
Serve it up right
It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”
Feeling contracted?
All I can say about contractions is… They make copy shorter. They’re more conversational. They should roll off your tongue. If your communication is less formal, consider using contractions to ease the flow of your copy. Unless you really want to emphasize a point — do not touch that — a contraction is the wayContinue reading “Feeling contracted?”
Online all the time
Like a lot of people today, I’m working from home. So, I got to thinking about how we’ve shifted the way we communicate. My day starts online and is peppered with emails, video calls and text messages. On breaks, I’m throwing in a load of laundry or taking a quick walk around the block. LongContinue reading “Online all the time”
Talk about the things you know
Someone once asked me, “When you deliver a speech, how do you remember it?” Hmm that’s a good question. I’m a member of Toastmasters. I joined in 2018 because I wanted to learn how to speak confidently, deliver speeches and frankly, I was curious to know what it was all about. Since then, I’ve madeContinue reading “Talk about the things you know”
Read it again… later
When you write, you write. And when you read, you read… what you write! It reads exactly the way you intended it to. Am I right? Well, not always. When you spend enough time writing and editing your copy, it becomes very familiar. So familiar that your mind plays tricks on you and will automaticallyContinue reading “Read it again… later”
Haynes on Communication 