A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Tag Archives: business building
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
When is it time to hang up the hat?
You’ve put a lot of sweat and tears into building your business and you’re proud of your accomplishment. But, how do you know when you’re ready to move on? There are so many questions to ask yourself. For me, my business was sparked by my passion for writing. It grew from my desire to helpContinue reading “When is it time to hang up the hat?”
Who are your people?
The connections you make help keep you energized and motivated. And the best part is, you won’t feel like you’re doing it all alone.
Are you living your best brand?
I believe being consistent is important with most things in life. Consistency is a key driver to achieving your goals. It clarifies your purpose and demonstrates confidence and strength. And, it reinforces what people can expect from you, so they might just want to hop on board! The experience your customers have with your brandContinue reading “Are you living your best brand?”
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