A little brand check in never hurt anyone

Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”

Putting ideas to paper

There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”

Add a little variety

Have you adapted to a certain way of writing? Do you feel compelled to follow a set of writing rules? There are a lot of thoughts about how you should write. Writing in plain language is one of them. It’s a clear, concise and organized way of writing that makes it easier for your readersContinue reading “Add a little variety”

Is it the right audience?

I get a lot of pleasure in working with small businesses to help them define their brand or refine their marketing strategy. Bringing their ideas to life is always exciting. Most recently, I was approached to help write a promotional campaign for three small businesses. They were pulling together their unique skills — a plumber,Continue reading “Is it the right audience?”