Serve it up right

It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”

What are they saying… about you?

One of the best ways to explore new ideas or aspects of your brand or business is through qualitative research. Qualitative research is a research method that focuses on learning through open-ended and conversational communication. It focuses on “what” people think and “why.” This type of research can provide input and direction to help evolveContinue reading “What are they saying… about you?”

Are you living your best brand?

I believe being consistent is important with most things in life. Consistency is a key driver to achieving your goals. It clarifies your purpose and demonstrates confidence and strength. And, it reinforces what people can expect from you, so they might just want to hop on board! The experience your customers have with your brandContinue reading “Are you living your best brand?”

It’s your small business

Creating a business plan for your small business may seem like a daunting task, but it’s an important one. A well thought out plan helps you clarify exactly what your business is all about and can become the roadmap to your success. The first step — define your business. What service are you providing orContinue reading “It’s your small business”

Leveraging the master

When you’re in business, the most important distinction between you and other businesses is how your customers know you or think they know you — good or bad. The same applies to your personal brand. When someone first meets you, you leave an impression. You know, first impressions… Your personal brand represents what people thinkContinue reading “Leveraging the master”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”

This is how we do it

A lot of work goes into starting a business. There’s planning and projecting. Managing and marketing. You’ve identified your brand personality and decided how you want your customers to feel when they interact with you. Now that you’ve defined the business you’re in, how will you make sure you’re delivering a consistent experience? Whatever yourContinue reading “This is how we do it”

It’s time to check in

Building a strong brand doesn’t happen overnight. It takes time and a consistent focus. Know what it is you’re offering and stay the course. Don’t lose sight of what your customers want. Test your brand from time to time to make sure it remains relevant. The strongest brands have been around for years because theyContinue reading “It’s time to check in”

Online all the time

Like a lot of people today, I’m working from home. So, I got to thinking about how we’ve shifted the way we communicate. My day starts online and is peppered with emails, video calls and text messages. On breaks, I’m throwing in a load of laundry or taking a quick walk around the block. LongContinue reading “Online all the time”

Create brand loyalty

Try this little test. How many brands can you think of in each of these categories? Airlines Appliances Communications software How did you do? Which brands were top of mind for you? I’m sure the list included the ones you’ve interacted with the most or whose advertisements you’ve seen often. A strong brand lets youContinue reading “Create brand loyalty”