Professionalism builds trust

It’s always nice to have new followers, so I was intrigued when I received this notification from a “Facebook ad expert.” [Haynes on Communication] social media manager, facebook ads expert is now following your blog… Interested in what they had to offer, I started to scroll through their website only to find a number ofContinue reading “Professionalism builds trust”

When is it time to hang up the hat?

You’ve put a lot of sweat and tears into building your business and you’re proud of your accomplishment. But, how do you know when you’re ready to move on? There are so many questions to ask yourself. For me, my business was sparked by my passion for writing. It grew from my desire to helpContinue reading “When is it time to hang up the hat?”

A logo made me do it!

A brand is more than just a logo. It’s a perception in the minds of consumers. Everything you say and do contributes to that perception, good or bad. But what about your logo? Your logo is part of a bigger picture called “visual identity.” Visual identity helps consumers easily spot your brand. That’s because itContinue reading “A logo made me do it!”

What’s your experience?

Why do we choose one brand over another? It could be that you heard good things about the brand by word of mouth — one of the best ways to spread information, good or bad. Or, maybe you read something. Either way, opinions matter. If someone you trust has been using a service that they’reContinue reading “What’s your experience?”

Serve it up right

It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”

What are they saying… about you?

One of the best ways to explore new ideas or aspects of your brand or business is through qualitative research. Qualitative research is a research method that focuses on learning through open-ended and conversational communication. It focuses on “what” people think and “why.” This type of research can provide input and direction to help evolveContinue reading “What are they saying… about you?”

Are you living your best brand?

I believe being consistent is important with most things in life. Consistency is a key driver to achieving your goals. It clarifies your purpose and demonstrates confidence and strength. And, it reinforces what people can expect from you, so they might just want to hop on board! The experience your customers have with your brandContinue reading “Are you living your best brand?”

It’s your small business

Creating a business plan for your small business may seem like a daunting task, but it’s an important one. A well thought out plan helps you clarify exactly what your business is all about and can become the roadmap to your success. The first step — define your business. What service are you providing orContinue reading “It’s your small business”

Leveraging the master

When you’re in business, the most important distinction between you and other businesses is how your customers know you or think they know you — good or bad. The same applies to your personal brand. When someone first meets you, you leave an impression. You know, first impressions… Your personal brand represents what people thinkContinue reading “Leveraging the master”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”