Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”
It’s always nice to have new followers, so I was intrigued when I received this notification from a “Facebook ad expert.” [Haynes on Communication] social media manager, facebook ads expert is now following your blog… Interested in what they had to offer, I started to scroll through their website only to find a number ofContinue reading “Professionalism builds trust”
If you want your readers to read your message, the content has to be something they want or need to read. Here’s a little cheat sheet I used early in my career. It will help you focus on writing copy that’s relevant to the receiver.
With the snow melted and warmer weather on its way, I find my mind thinking about travel and reconnecting with family. Winter tends to find people staying in their homes. Icy roads and snow make travel difficult and the cold can make venturing out undesirable. But if I look back, there were lots of opportunitiesContinue reading “Hello, how are you?”