Once you’ve defined your brand, it’s time to talk about it. A marketing expert can help you uncover the opportunities to reach more customers and grow your business. After carefully planning out your brand, you’ll be armed with all the information you need to write a sound creative brief. What’s a creative brief, you ask?Continue reading “Be creative, write a brief!”
Tag Archives: marketing
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
Complement your presentation . . .
You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Is it the right audience?
I get a lot of pleasure in working with small businesses to help them define their brand or refine their marketing strategy. Bringing their ideas to life is always exciting. Most recently, I was approached to help write a promotional campaign for three small businesses. They were pulling together their unique skills — a plumber,Continue reading “Is it the right audience?”
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