A little brand check in never hurt anyone

Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”

Is it the right audience?

I get a lot of pleasure in working with small businesses to help them define their brand or refine their marketing strategy. Bringing their ideas to life is always exciting. Most recently, I was approached to help write a promotional campaign for three small businesses. They were pulling together their unique skills — a plumber,Continue reading “Is it the right audience?”