A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Tag Archives: reaching your audience
Reflecting on contest day
Delivering an effective speech means grabbing your audience’s attention, engaging them in what you have to say and delivering a message that’s relatable. Last weekend I had the pleasure of participating in a speech contest. Contestants delivered a five to seven minute speech on an original topic of their choice. But, the real pleasure wasContinue reading “Reflecting on contest day”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
Complement your presentation . . .
You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
It’s your point of view
Whenever we write there’s the opportunity to use a different voice. Your voice sets the tone, it helps improve understanding of the topic and it engages the reader to keep reading. Think about your audience and the message you want to deliver. Choosing an appropriate voice for the style of writing is an important step.Continue reading “It’s your point of view”
Putting ideas to paper
There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”
Polishing the talk
If you had asked me years ago, if I wanted to become a communicator, I would have said no. Becoming a good communicator takes work and frankly, I didn’t know what that entailed. As it turned out, the more experience I gained, the more I loved communicating. It’s now one of my favourite things! GoodContinue reading “Polishing the talk”
Stepping out of your comfort zone
We all experience it. Those moments when we’d rather hide than face an uncomfortable situation. Stepping out of your comfort zone is not always easy, but when you do, you’ll feel really good about it. You’ll expand your reach with new confidence and experience. It’s important to understand what makes you uncomfortable. If you’re providingContinue reading “Stepping out of your comfort zone”
Add a little variety
Have you adapted to a certain way of writing? Do you feel compelled to follow a set of writing rules? There are a lot of thoughts about how you should write. Writing in plain language is one of them. It’s a clear, concise and organized way of writing that makes it easier for your readersContinue reading “Add a little variety”
Writing for you. 