Have you ever stopped to think about the words you use when you’re explaining a concept or providing direction? We tend to throw in [a lot of] extra words. That might make your communication more conversational, or maybe not. In reality, when we add extra words, we create more work for the reader. There’s moreContinue reading “For the love of words”
Tag Archives: communication
Be creative, write a brief!
Once you’ve defined your brand, it’s time to talk about it. A marketing expert can help you uncover the opportunities to reach more customers and grow your business. After carefully planning out your brand, you’ll be armed with all the information you need to write a sound creative brief. What’s a creative brief, you ask?Continue reading “Be creative, write a brief!”
Your brand inside and out
You’ve put a lot of thought and planning into your brand. You’ve decided on the brand’s characteristics and the tone and feel you want to project. You’ve got a brand promise you feel good about and, in the process, you’ve nailed your key messages. Everything is coming together nicely. A well-thought-out visual identity, complete withContinue reading “Your brand inside and out”
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Reflecting on contest day
Delivering an effective speech means grabbing your audience’s attention, engaging them in what you have to say and delivering a message that’s relatable. Last weekend I had the pleasure of participating in a speech contest. Contestants delivered a five to seven minute speech on an original topic of their choice. But, the real pleasure wasContinue reading “Reflecting on contest day”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
Journaling — release your thoughts
I love journaling. It’s a good complement to my love of writing and a great way to channel my thoughts. From the time I was a teenager, I kept a diary. I wrote down what I thought about boys, how I spent my day or the goals I was hoping to achieve as I gotContinue reading “Journaling — release your thoughts”
So you want to write a speech
Your knees are shaking and your heart is pounding. You’re about to deliver your first speech. Sound familiar? There was a day when I would have been searching the room for the closest exit. With the right training, coaching and practice, it doesn’t have to feel quite this bad. The key to any good speechContinue reading “So you want to write a speech”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Writing for you. 