How regularly do you look at the analytics for your web page? It’s a great tool to determine where your visitors are coming from, how long they’re staying and which pages they find most engaging. If you’re promoting a business, engaging visitors and promoting readership is key to success. Here are tips you may wantContinue reading “Five ways to engage readers”
Tag Archives: audience
Toastmasters and me
I love to write. I write social content, web copy and marketing bits for small business owners. I journal about my adventures and of course, I blog! My love for writing may have started when I was a teen when I wrote to penpals. I would look at the profiles in the classified section ofContinue reading “Toastmasters and me”
Travel talk
Is travelling to an amazing faraway location on your bucket list for 2024? New Zealand? Morocco? Or maybe Costa Rico? We live in a multicultural world where understanding different communication styles is important. Before you head off on your next adventure, here are some tips to help you communicate. Consider nonverbal communication cues asContinue reading “Travel talk”
Strengthen your reputation and build credibility online
As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
Complement your presentation . . .
You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Putting ideas to paper
There are days when my head is full of ideas about things I want to do and places I want to go. Sometimes I find myself spinning! But, I always come back to what I love most, writing. For me, writing is not a linear process, unless maybe I’m making up a dreaded grocery listContinue reading “Putting ideas to paper”
Add a little variety
Have you adapted to a certain way of writing? Do you feel compelled to follow a set of writing rules? There are a lot of thoughts about how you should write. Writing in plain language is one of them. It’s a clear, concise and organized way of writing that makes it easier for your readersContinue reading “Add a little variety”
Writing for you. 