I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
Tag Archives: small business
Trust me, he said
Every experience someone has with your brand contributes to the perception they form about your brand. If you want these experiences to nudge people closer to a purchase decision, you need to deliver on what you promise. Like billions of online shoppers, I placed an order for delivery before the holidays. Nothing extravagant; it wasContinue reading “Trust me, he said”
See the goal. Achieve the goal.
The best way to reach a goal is to start with a clear picture of what you want to achieve. Is your goal to buy a house in the next five years, take a vacation or maybe chip away at a pile of debt you’ve accumulated? Whatever your goal, you’ll need a plan to getContinue reading “See the goal. Achieve the goal.”
Writing with purpose
I’m sometimes asked to write letters, ads, posts, etc. for my customers. And, of course, I’m always happy to help. Whether it’s a flyer to promote their services or a letter to explain a change, knowing the purpose and what the sender wants the reader to do is an important first step. I like toContinue reading “Writing with purpose”
Don’t leave without a word
There may come a time when you’re ready to leave the business. This could happen for a number of reasons. Perhaps you’re contemplating retirement or maybe you’re just ready to downsize and spend more time at the cottage with family. Whatever your reason, don’t leave your customers hanging and wondering what happened to you. You’veContinue reading “Don’t leave without a word”
The makings of a great club
I would say, there’s no faster road to success than working with a team that gels together. I’m pondering this idea while I enjoy today’s sunshine from my patio. What makes a great club, team, group… you name it? Here’s what I think. Positive attitudes When you interact with members at club meetings with aContinue reading “The makings of a great club”
Gold star service — I got it!
I rarely write customer reviews. I don’t have a reason for not writing them, it’s just not something I do. But, today, I just might. I recently hired a builder to create a lattice wall for my garden. The experience exceeded my expectations, so much so that I can’t say enough good things about it.Continue reading “Gold star service — I got it!”
Is writing a dying art?
In the 80s, Apple introduced the Macintosh computer and from then on laptops and tablets flourished. It seems one advancement in technology sparks another and then another and then another… Today, we have so many writing options that my hands cramp when I try to handwrite even the shortest note! Artificial intelligence — a hotContinue reading “Is writing a dying art?”
Be creative, write a brief!
Once you’ve defined your brand, it’s time to talk about it. A marketing expert can help you uncover the opportunities to reach more customers and grow your business. After carefully planning out your brand, you’ll be armed with all the information you need to write a sound creative brief. What’s a creative brief, you ask?Continue reading “Be creative, write a brief!”
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
Writing for you. 