In Japan, where cherry blossoms are widely celebrated, families and friends enjoy picnics and festivals under cherry trees. The cherry blossom represents the arrival of spring and the renewal of life. Chinese New Year, also known as the Spring Festival is the most important festival for Chinese people. Activities include colourful festivals, dragon dances, fireworks, reunions and makingContinue reading “Culture: A treasure trove of opportunity”
Tag Archives: marketing
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
A case for planning
One of the fun parts of my job is planning events for small businesses. I have a number of contacts who specialize in creating party favours and printed items, but the real fun comes with the planning. Mary runs a small home design shop where she displays various fabrics, mirrors and other stylish vases andContinue reading “A case for planning”
Be creative, write a brief!
Once you’ve defined your brand, it’s time to talk about it. A marketing expert can help you uncover the opportunities to reach more customers and grow your business. After carefully planning out your brand, you’ll be armed with all the information you need to write a sound creative brief. What’s a creative brief, you ask?Continue reading “Be creative, write a brief!”
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
Writing for you. 