Toastmasters and me

I love to write. I write social content, web copy and marketing bits for small business owners. I journal about my adventures and of course, I blog! My love for writing may have started when I was a teen when I wrote to penpals. I would look at the profiles in the classified section ofContinue reading “Toastmasters and me”

Connect!

We’re not all cut from the same cloth. For some of us, making a connection with another human comes naturally. For others, not so much. Although we might be presented with natural opportunities along the way such as childhood friends, school, sports or work, life changes and people move on. We’re then forced to makeContinue reading “Connect!”

When your brand changes hands

Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”

Finding your ‘get up and go’

I was laying in bed thinking about the things I needed to do. Despite having a good night’s sleep, laying in bed was a pretty comfortable place to be on a dark and dreary autumn morning. I needed some motivation to get up and go. It’s not always easy to find motivation, but it canContinue reading “Finding your ‘get up and go’”

Strike up a conversation

This past week I circled Lake Superior by car with family. The views were magnificent — rock cuts, gorges, waterfalls and breathtaking horizons. At every stop, there were tourists from different places in Canada and United States experiencing the same wonders and sharing their stories about the last trips they’d made, the tours or sightsContinue reading “Strike up a conversation”

Don’t leave without a word

There may come a time when you’re ready to leave the business. This could happen for a number of reasons. Perhaps you’re contemplating retirement or maybe you’re just ready to downsize and spend more time at the cottage with family. Whatever your reason, don’t leave your customers hanging and wondering what happened to you. You’veContinue reading “Don’t leave without a word”

Why blog?

I haven’t always been a blogger. In fact, I’ve only really been blogging for a couple years now. I started my blogging as a project for my Toastmasters Club. The project asked me to research blog sites, plan what I would blog about, how frequently and then write eight posts. Writing eight blogs may seemContinue reading “Why blog?”

For the love of words

Have you ever stopped to think about the words you use when you’re explaining a concept or providing direction? We tend to throw in [a lot of] extra words. That might make your communication more conversational, or maybe not. In reality, when we add extra words, we create more work for the reader. There’s moreContinue reading “For the love of words”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”

Change with a plan

Like the weather changes, there’s change everywhere we go. Think of all the life changes you’ve experienced. From the time you were old enough to make your own choices, you’ve been making decisions. University, college or none at all? Which career path? To marry or not to marry? And a biggie on my radar —Continue reading “Change with a plan”