As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
Tag Archives: brand
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
Trust me, he said
Every experience someone has with your brand contributes to the perception they form about your brand. If you want these experiences to nudge people closer to a purchase decision, you need to deliver on what you promise. Like billions of online shoppers, I placed an order for delivery before the holidays. Nothing extravagant; it wasContinue reading “Trust me, he said”
Where do you place your modifiers?
When you’re writing, it’s important to express your thoughts in a way that doesn’t create confusion. You want your messages to be understood and to inspire or influence. Like getting the comma in the right spot, where you place your modifiers is just as important. A modifier is a word or phrase that modifies —Continue reading “Where do you place your modifiers?”
See the goal. Achieve the goal.
The best way to reach a goal is to start with a clear picture of what you want to achieve. Is your goal to buy a house in the next five years, take a vacation or maybe chip away at a pile of debt you’ve accumulated? Whatever your goal, you’ll need a plan to getContinue reading “See the goal. Achieve the goal.”
Don’t leave without a word
There may come a time when you’re ready to leave the business. This could happen for a number of reasons. Perhaps you’re contemplating retirement or maybe you’re just ready to downsize and spend more time at the cottage with family. Whatever your reason, don’t leave your customers hanging and wondering what happened to you. You’veContinue reading “Don’t leave without a word”
Gold star service — I got it!
I rarely write customer reviews. I don’t have a reason for not writing them, it’s just not something I do. But, today, I just might. I recently hired a builder to create a lattice wall for my garden. The experience exceeded my expectations, so much so that I can’t say enough good things about it.Continue reading “Gold star service — I got it!”
Why blog?
I haven’t always been a blogger. In fact, I’ve only really been blogging for a couple years now. I started my blogging as a project for my Toastmasters Club. The project asked me to research blog sites, plan what I would blog about, how frequently and then write eight posts. Writing eight blogs may seemContinue reading “Why blog?”
For the love of words
Have you ever stopped to think about the words you use when you’re explaining a concept or providing direction? We tend to throw in [a lot of] extra words. That might make your communication more conversational, or maybe not. In reality, when we add extra words, we create more work for the reader. There’s moreContinue reading “For the love of words”
Be creative, write a brief!
Once you’ve defined your brand, it’s time to talk about it. A marketing expert can help you uncover the opportunities to reach more customers and grow your business. After carefully planning out your brand, you’ll be armed with all the information you need to write a sound creative brief. What’s a creative brief, you ask?Continue reading “Be creative, write a brief!”
Writing for you. 