One of the fun parts of my job is planning events for small businesses. I have a number of contacts who specialize in creating party favours and printed items, but the real fun comes with the planning. Mary runs a small home design shop where she displays various fabrics, mirrors and other stylish vases andContinue reading “A case for planning”
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Trust me, he said
Every experience someone has with your brand contributes to the perception they form about your brand. If you want these experiences to nudge people closer to a purchase decision, you need to deliver on what you promise. Like billions of online shoppers, I placed an order for delivery before the holidays. Nothing extravagant; it wasContinue reading “Trust me, he said”
Where do you place your modifiers?
When you’re writing, it’s important to express your thoughts in a way that doesn’t create confusion. You want your messages to be understood and to inspire or influence. Like getting the comma in the right spot, where you place your modifiers is just as important. A modifier is a word or phrase that modifies —Continue reading “Where do you place your modifiers?”
See the goal. Achieve the goal.
The best way to reach a goal is to start with a clear picture of what you want to achieve. Is your goal to buy a house in the next five years, take a vacation or maybe chip away at a pile of debt you’ve accumulated? Whatever your goal, you’ll need a plan to getContinue reading “See the goal. Achieve the goal.”
Punctuation: Small but mighty!
Do you ever question when to use a comma? Is the right punctuation a colon or a semicolon? Different levels of writing may suggest different uses, but here are some common rules you might find handy. Periods. They go at the end of most sentences, unless you’re injecting excitement or asking a question. But, whereContinue reading “Punctuation: Small but mighty!”
Writing with purpose
I’m sometimes asked to write letters, ads, posts, etc. for my customers. And, of course, I’m always happy to help. Whether it’s a flyer to promote their services or a letter to explain a change, knowing the purpose and what the sender wants the reader to do is an important first step. I like toContinue reading “Writing with purpose”
Five reasons to write!
“I can shake off everything as I write. My sorrows disappear, my courage is reborn.” ~ Anne Frank There are many good reasons to write. Here are some to consider. 5. It’s a great way to record memories.You’ve had a great vacation. You visited little towns and shops and learned so much about the areaContinue reading “Five reasons to write!”
Come from away
I have just returned from the most amazing travel experience in Newfoundland — a beautiful island rich in history on the east coast of Canada. Although English and French are Canada’s official languages, according to educanada.ca there are more than 200 languages from around the world and 60 indigenous languages. Attracted by the fishing industry,Continue reading “Come from away”
Don’t leave without a word
There may come a time when you’re ready to leave the business. This could happen for a number of reasons. Perhaps you’re contemplating retirement or maybe you’re just ready to downsize and spend more time at the cottage with family. Whatever your reason, don’t leave your customers hanging and wondering what happened to you. You’veContinue reading “Don’t leave without a word”
The makings of a great club
I would say, there’s no faster road to success than working with a team that gels together. I’m pondering this idea while I enjoy today’s sunshine from my patio. What makes a great club, team, group… you name it? Here’s what I think. Positive attitudes When you interact with members at club meetings with aContinue reading “The makings of a great club”
My writing booth. 