Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”
Category Archives: Uncategorized
Feeling awkward and uncomfortable?
There are times when we find ourselves in work or social situations where we don’t know everyone we’re with — a business networking event, a friend’s wedding, a holiday event. For many, these are perfect events to catch up, rekindle friendships or exchange information. Attending with a colleague or friend can make interacting a littleContinue reading “Feeling awkward and uncomfortable?”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
Strengthen your reputation and build credibility online
As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
Finding your ‘get up and go’
I was laying in bed thinking about the things I needed to do. Despite having a good night’s sleep, laying in bed was a pretty comfortable place to be on a dark and dreary autumn morning. I needed some motivation to get up and go. It’s not always easy to find motivation, but it canContinue reading “Finding your ‘get up and go’”
How to get stuff done
We all have “stuff” we need to get done — work stuff, family stuff, friend stuff, your stuff! The list goes on. One of my favourite ways to get stuff done is to make a ‘to-do’ list. It means mapping out my day and striking out each task as I accomplish it. Today it was:Continue reading “How to get stuff done”
Can you hear me?
Soft-spokenSpeaking or said with a gentle, quiet voice. Oxford Dictionary I’ve been accused of being soft-spoken more than once in my life. I can’t count the number of times someone asked me to speak louder because they couldn’t hear me. Early in my career, when I made presentations in front of a group, one ofContinue reading “Can you hear me?”
Parles-tu anglais ?
Last week I did some travelling in Quebec. I had a great time reconnecting with relatives outside of Montreal and practicing my French — a language I haven’t used much in years. Even though I felt like I’d butchered the language, I was told I spoke well. I managed to get by. According to Ethnologue.com,Continue reading “Parles-tu anglais ?”
Strike up a conversation
This past week I circled Lake Superior by car with family. The views were magnificent — rock cuts, gorges, waterfalls and breathtaking horizons. At every stop, there were tourists from different places in Canada and United States experiencing the same wonders and sharing their stories about the last trips they’d made, the tours or sightsContinue reading “Strike up a conversation”
Writing for who and how
There are as many reasons to write as there are ways to write. You might be writing a book — a memoir, a “do-it-yourself” guide, a work of fiction or history. You might be writing an assignment for school, an email to your team or an invitation to your next epic party. You might beContinue reading “Writing for who and how”
My writing booth. 