A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Tag Archives: marketing
Keep in touch. Stay top of mind.
We make buying decisions based on the value we perceive from a product or service. Does the product or service improve your lifestyle or make a certain task easier or more enjoyable? Are you willing to pay more for convenience or drive farther to buy because you trust the brand? Would you pay more forContinue reading “Keep in touch. Stay top of mind.”
Complement your presentation . . .
You’ve agreed to present at the next company town hall. It’s a fairly large group and you’re prepared to give an uplifting speech for 30 minutes. A couple thoughts come immediately to mind. How will you keep everyone’s interest for 30 minutes and deliver visibly interesting content? That’s where presentation software comes in handy. CreateContinue reading “Complement your presentation . . .”
A little brand check in never hurt anyone
Now’s the time to ask yourself, “Is my brand saying what I want it to? Am I, or my team, delivering the experience I expect?” A brand isn’t something you launch and forget. It’s not a one and done kind of project. It takes a lot of nurturing along the way. I recommend reviewing yourContinue reading “A little brand check in never hurt anyone”
Is it the right audience?
I get a lot of pleasure in working with small businesses to help them define their brand or refine their marketing strategy. Bringing their ideas to life is always exciting. Most recently, I was approached to help write a promotional campaign for three small businesses. They were pulling together their unique skills — a plumber,Continue reading “Is it the right audience?”
My writing booth. 