Culture: A treasure trove of opportunity

In Japan, where cherry blossoms are widely celebrated, families and friends enjoy picnics and festivals under cherry trees. The cherry blossom represents the arrival of spring and the renewal of life. Chinese New Year, also known as the Spring Festival is the most important festival for Chinese people. Activities include colourful festivals, dragon dances, fireworks, reunions and makingContinue reading “Culture: A treasure trove of opportunity”

Connect!

We’re not all cut from the same cloth. For some of us, making a connection with another human comes naturally. For others, not so much. Although we might be presented with natural opportunities along the way such as childhood friends, school, sports or work, life changes and people move on. We’re then forced to makeContinue reading “Connect!”

Words that flow

My walk home today was a steeplechase. The temperatures were above zero and there were puddles from the melted snow at every turn. The walk got me thinking about metaphors. Not only are they fun, but they’re powerful tools in writing that can help readers understand complex ideas and emotions. They help paint a pictureContinue reading “Words that flow”

Feeling awkward and uncomfortable?

There are times when we find ourselves in work or social situations where we don’t know everyone we’re with — a business networking event, a friend’s wedding, a holiday event. For many, these are perfect events to catch up, rekindle friendships or exchange information. Attending with a colleague or friend can make interacting a littleContinue reading “Feeling awkward and uncomfortable?”

Strengthen your reputation and build credibility online

As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”

Finding your ‘get up and go’

I was laying in bed thinking about the things I needed to do. Despite having a good night’s sleep, laying in bed was a pretty comfortable place to be on a dark and dreary autumn morning. I needed some motivation to get up and go. It’s not always easy to find motivation, but it canContinue reading “Finding your ‘get up and go’”

It’s time to check in

Building a strong brand doesn’t happen overnight. It takes time and a consistent focus. Know what it is you’re offering and stay the course. Don’t lose sight of what your customers want. Test your brand from time to time to make sure it remains relevant. The strongest brands have been around for years because theyContinue reading “It’s time to check in”