Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”
Tag Archives: reaching your audience
Feeling awkward and uncomfortable?
There are times when we find ourselves in work or social situations where we don’t know everyone we’re with — a business networking event, a friend’s wedding, a holiday event. For many, these are perfect events to catch up, rekindle friendships or exchange information. Attending with a colleague or friend can make interacting a littleContinue reading “Feeling awkward and uncomfortable?”
Strengthen your reputation and build credibility online
As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
Finding your ‘get up and go’
I was laying in bed thinking about the things I needed to do. Despite having a good night’s sleep, laying in bed was a pretty comfortable place to be on a dark and dreary autumn morning. I needed some motivation to get up and go. It’s not always easy to find motivation, but it canContinue reading “Finding your ‘get up and go’”
Writing for who and how
There are as many reasons to write as there are ways to write. You might be writing a book — a memoir, a “do-it-yourself” guide, a work of fiction or history. You might be writing an assignment for school, an email to your team or an invitation to your next epic party. You might beContinue reading “Writing for who and how”
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
A case for planning
One of the fun parts of my job is planning events for small businesses. I have a number of contacts who specialize in creating party favours and printed items, but the real fun comes with the planning. Mary runs a small home design shop where she displays various fabrics, mirrors and other stylish vases andContinue reading “A case for planning”
Where do you place your modifiers?
When you’re writing, it’s important to express your thoughts in a way that doesn’t create confusion. You want your messages to be understood and to inspire or influence. Like getting the comma in the right spot, where you place your modifiers is just as important. A modifier is a word or phrase that modifies —Continue reading “Where do you place your modifiers?”
See the goal. Achieve the goal.
The best way to reach a goal is to start with a clear picture of what you want to achieve. Is your goal to buy a house in the next five years, take a vacation or maybe chip away at a pile of debt you’ve accumulated? Whatever your goal, you’ll need a plan to getContinue reading “See the goal. Achieve the goal.”
Punctuation: Small but mighty!
Do you ever question when to use a comma? Is the right punctuation a colon or a semicolon? Different levels of writing may suggest different uses, but here are some common rules you might find handy. Periods. They go at the end of most sentences, unless you’re injecting excitement or asking a question. But, whereContinue reading “Punctuation: Small but mighty!”
Writing for you. 