So you ditched the corporate grind to start your own thing? That’s awesome! But let’s be real, going solo in the small business world, is a wild ride with some unexpected bumps. Remember how you always knew what was going on? The latest Google update, the newest marketing strategies, the industry gossip? Now that’s onContinue reading “Going it solo”
Tag Archives: personal brand
Writing is never static
Writing has always been my sanctuary—a source of calm and mental clarity. In one of my earliest blog posts over four years ago, I shared, “There’s something therapeutic about getting your thoughts on paper, or in this case, online.” That sentiment still rings true. Today, I paused to reflect on the journey. I started bloggingContinue reading “Writing is never static”
Break the ice and build connection
My good friend has the gift of gab and can strike up a conversation and make friends wherever she goes. She’s not loud or pushy—just effortlessly engaging. For some of us, like me, starting a conversation can feel intimidating—whether meeting someone for the first time or joining a group of people at a business meeting.Continue reading “Break the ice and build connection”
Customer service is a table stake
Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
Strike up a conversation
This past week I circled Lake Superior by car with family. The views were magnificent — rock cuts, gorges, waterfalls and breathtaking horizons. At every stop, there were tourists from different places in Canada and United States experiencing the same wonders and sharing their stories about the last trips they’d made, the tours or sightsContinue reading “Strike up a conversation”
A case for planning
One of the fun parts of my job is planning events for small businesses. I have a number of contacts who specialize in creating party favours and printed items, but the real fun comes with the planning. Mary runs a small home design shop where she displays various fabrics, mirrors and other stylish vases andContinue reading “A case for planning”
Trust me, he said
Every experience someone has with your brand contributes to the perception they form about your brand. If you want these experiences to nudge people closer to a purchase decision, you need to deliver on what you promise. Like billions of online shoppers, I placed an order for delivery before the holidays. Nothing extravagant; it wasContinue reading “Trust me, he said”
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
How forgiving are you?
Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
Writing for you. 