Last week, I stepped outside my comfort zone to create ads and launch online campaigns for a local business. As a writer with limited experience in digital publishing tools, it was a steep learning curve—but I pulled it off. (At least I think I did!) The process reminded me how crucial it is to understandContinue reading “Crafting clear communications”
Tag Archives: communication planning
Feed the creative mind
Throughout my career, I’ve had many opportunities to work with designers and creative teams to develop campaigns and promotions from sales incentives to national advertising. Every project was a valued experience. Developing that next inspiring idea takes a creative mind with unique skills. But, getting there doesn’t happen in isolation. There are steps to takeContinue reading “Feed the creative mind”
A case for planning
One of the fun parts of my job is planning events for small businesses. I have a number of contacts who specialize in creating party favours and printed items, but the real fun comes with the planning. Mary runs a small home design shop where she displays various fabrics, mirrors and other stylish vases andContinue reading “A case for planning”
Writing with purpose
I’m sometimes asked to write letters, ads, posts, etc. for my customers. And, of course, I’m always happy to help. Whether it’s a flyer to promote their services or a letter to explain a change, knowing the purpose and what the sender wants the reader to do is an important first step. I like toContinue reading “Writing with purpose”
Don’t leave without a word
There may come a time when you’re ready to leave the business. This could happen for a number of reasons. Perhaps you’re contemplating retirement or maybe you’re just ready to downsize and spend more time at the cottage with family. Whatever your reason, don’t leave your customers hanging and wondering what happened to you. You’veContinue reading “Don’t leave without a word”
Right people, right way, right time
I’m a big believer in planning, at least when it comes to communications and business. However, I’m also notorious for jumping in and asking questions later. Go figure! When you’re creative or a dreamer, it’s more fun to jump right into writing than it is to spend time planning your communication. But planning is important!Continue reading “Right people, right way, right time”
Serve it up right
It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”
Writing for you. 