Last week, I stepped outside my comfort zone to create ads and launch online campaigns for a local business. As a writer with limited experience in digital publishing tools, it was a steep learning curve—but I pulled it off. (At least I think I did!) The process reminded me how crucial it is to understandContinue reading “Crafting clear communications”
Tag Archives: target audience
Five ways to engage readers
How regularly do you look at the analytics for your web page? It’s a great tool to determine where your visitors are coming from, how long they’re staying and which pages they find most engaging. If you’re promoting a business, engaging visitors and promoting readership is key to success. Here are tips you may wantContinue reading “Five ways to engage readers”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
Serve it up right
It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”
Writing for you. 