You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
Tag Archives: reaching your audience
Communication faux pas to avoid
Think back to times when you gave up on a conversation or felt that you just weren’t getting through to a colleague, a friend or even a family member. It can be frustrating and discouraging. Whether it’s in a relationship, the workplace or business interactions, effective communication is important. If you want to express yourselfContinue reading “Communication faux pas to avoid”
Set your goals and go after them!
Goal setting helps us achieve our aspirations and make progress in various aspects of life. A goal is a place you want to get to. It’s a level you want to achieve or a result you want to experience. But it doesn’t come without work. Goals can be short-term or long-term, and they provide aContinue reading “Set your goals and go after them!”
Customer service is a table stake
Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
Break it down, step by step
The other day I baked apple squares. I used a recipe that required only a few steps and seemed simple enough. Full confession, I am not a baker. I followed the steps and despite my pan being slightly larger than the recipe called for, I think the squares turned out pretty good. This got meContinue reading “Break it down, step by step”
Words that flow
My walk home today was a steeplechase. The temperatures were above zero and there were puddles from the melted snow at every turn. The walk got me thinking about metaphors. Not only are they fun, but they’re powerful tools in writing that can help readers understand complex ideas and emotions. They help paint a pictureContinue reading “Words that flow”
Get off the couch!
It was a dark and dreary day. The snow was falling and the sun was nowhere to be seen. I spent a couple hours writing and completing a few tasks around my house while I waited for a delivery. The delivery window was between 8 a.m. and noon. You know, the type where you’re atContinue reading “Get off the couch!”
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
Travel talk
Is travelling to an amazing faraway location on your bucket list for 2024? New Zealand? Morocco? Or maybe Costa Rico? We live in a multicultural world where understanding different communication styles is important. Before you head off on your next adventure, here are some tips to help you communicate. Consider nonverbal communication cues asContinue reading “Travel talk”
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