It’s your small business

Creating a business plan for your small business may seem like a daunting task, but it’s an important one. A well thought out plan helps you clarify exactly what your business is all about and can become the roadmap to your success. The first step — define your business. What service are you providing orContinue reading “It’s your small business”

Leveraging the master

When you’re in business, the most important distinction between you and other businesses is how your customers know you or think they know you — good or bad. The same applies to your personal brand. When someone first meets you, you leave an impression. You know, first impressions… Your personal brand represents what people thinkContinue reading “Leveraging the master”

There’s no time like now

Do you have a small business idea or a new hobby you’ve always wanted to start but you’re just not sure? You know exactly how you would do it, how your brand would stand out, or how you’d approach your customers or sell your wares. I once read, you can’t wait for the right momentContinue reading “There’s no time like now”

This is how we do it

A lot of work goes into starting a business. There’s planning and projecting. Managing and marketing. You’ve identified your brand personality and decided how you want your customers to feel when they interact with you. Now that you’ve defined the business you’re in, how will you make sure you’re delivering a consistent experience? Whatever yourContinue reading “This is how we do it”