An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
Tag Archives: small business
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
When your brand changes hands
Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
Strengthen your reputation and build credibility online
As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
How to get stuff done
We all have “stuff” we need to get done — work stuff, family stuff, friend stuff, your stuff! The list goes on. One of my favourite ways to get stuff done is to make a ‘to-do’ list. It means mapping out my day and striking out each task as I accomplish it. Today it was:Continue reading “How to get stuff done”
Writing for who and how
There are as many reasons to write as there are ways to write. You might be writing a book — a memoir, a “do-it-yourself” guide, a work of fiction or history. You might be writing an assignment for school, an email to your team or an invitation to your next epic party. You might beContinue reading “Writing for who and how”
Narrow it down!
I’m often asked how I come up with a topic for my writing, followed by how I narrow down the possibilities. I have to admit, sometimes it’s just a random thought that pops into my head. Other times I draw on an experience. I’ve also learned a few techniques along the way to draw outContinue reading “Narrow it down!”
Trust me, he said
Every experience someone has with your brand contributes to the perception they form about your brand. If you want these experiences to nudge people closer to a purchase decision, you need to deliver on what you promise. Like billions of online shoppers, I placed an order for delivery before the holidays. Nothing extravagant; it wasContinue reading “Trust me, he said”
Writing for you. 