Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
Tag Archives: small business
Connect!
We’re not all cut from the same cloth. For some of us, making a connection with another human comes naturally. For others, not so much. Although we might be presented with natural opportunities along the way such as childhood friends, school, sports or work, life changes and people move on. We’re then forced to makeContinue reading “Connect!”
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
When your brand changes hands
Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
Strengthen your reputation and build credibility online
As a small business owner, you work hard to build a business you’re proud of. You’ve set your goals, identified your target market and defined how you’re going to differentiate yourself from your competition. Part of your business planning should include a marketing strategy — how to tell the world what you’re up to andContinue reading “Strengthen your reputation and build credibility online”
How to get stuff done
We all have “stuff” we need to get done — work stuff, family stuff, friend stuff, your stuff! The list goes on. One of my favourite ways to get stuff done is to make a ‘to-do’ list. It means mapping out my day and striking out each task as I accomplish it. Today it was:Continue reading “How to get stuff done”
Writing for who and how
There are as many reasons to write as there are ways to write. You might be writing a book — a memoir, a “do-it-yourself” guide, a work of fiction or history. You might be writing an assignment for school, an email to your team or an invitation to your next epic party. You might beContinue reading “Writing for who and how”
Writing for you. 