How many times have you left a meeting thinking, “there’s an hour I’ll never get back”? Annoying, isn’t it? The most productive meetings start before the meeting even begins. Here are some points to make every meeting minute count! First, start by including the purpose of the meeting, the anticipated outcome or goal in yourContinue reading “Make your meeting minutes count”
Category Archives: Uncategorized
A logo made me do it!
A brand is more than just a logo. It’s a perception in the minds of consumers. Everything you say and do contributes to that perception, good or bad. But what about your logo? Your logo is part of a bigger picture called “visual identity.” Visual identity helps consumers easily spot your brand. That’s because itContinue reading “A logo made me do it!”
Make it something they read
If you want your readers to read your message, the content has to be something they want or need to read. Here’s a little cheat sheet I used early in my career. It will help you focus on writing copy that’s relevant to the receiver.
A plan with community involvement
Positive customer experiences and consistent messaging will help build your brand. You can also build recognition on a more emotional level by getting involved in your community. Community involvement helps build strong relationships with your customers and the local community. It gives you a platform to promote your products and services and it’s a greatContinue reading “A plan with community involvement”
What’s your experience?
Why do we choose one brand over another? It could be that you heard good things about the brand by word of mouth — one of the best ways to spread information, good or bad. Or, maybe you read something. Either way, opinions matter. If someone you trust has been using a service that they’reContinue reading “What’s your experience?”
Serve it up right
It’s been almost a year since I wrote my blog from the deck of a ferry. It was a hot sunny day and I was headed to Pelee Island to enjoy a day cycling. I’m doing it again — a little self-care that is. This time I’m writing from a bunkie at the top ofContinue reading “Serve it up right”
What are they saying… about you?
One of the best ways to explore new ideas or aspects of your brand or business is through qualitative research. Qualitative research is a research method that focuses on learning through open-ended and conversational communication. It focuses on “what” people think and “why.” This type of research can provide input and direction to help evolveContinue reading “What are they saying… about you?”
Are you living your best brand?
I believe being consistent is important with most things in life. Consistency is a key driver to achieving your goals. It clarifies your purpose and demonstrates confidence and strength. And, it reinforces what people can expect from you, so they might just want to hop on board! The experience your customers have with your brandContinue reading “Are you living your best brand?”
Nice to meet you
Meet Bob Write, Vice-President, Marketing. We love to introduce people by their job titles or the work they do. “Meet Jim, our accountant” or “Meet George, the head of Security.” Introductions can carry a lot of weight. An introduction sparks the conversation and sets your connection on its way. This is good, especially if you’reContinue reading “Nice to meet you”
Random break or brake?
Remember those topics in school that we saw no value in learning until we applied them to our adult life? And sometimes, not even then. I was visiting last week with family. While the adults did adult things, the children watched YouTube videos in the background. This particular episode focused on grammar. Homonyms to beContinue reading “Random break or brake?”
Writing for you. 