You hear it all the time in the business world: “We need to focus on our KPIs!” But what exactly are these three little letters, why do they matter, and when do they become essential for your business plan? What exactly is a KPI? Think of it like the dashboard in your car. When you’reContinue reading “What the heck are KPIs”
Tag Archives: business processes
Process check time
‘Congratulations, someone has placed an order on your online store.’ As a new small business owner, you love to receive this type of message — you’ve made a sale! Driving visitors to your website is not an easy task and takes time and patience while you promote, promote, promote. This means, every visitor is anContinue reading “Process check time”
Positioning statement – part of the brand puzzle
Building a brand takes time and planning. After all, you want to build a brand your customers will rally around. When you build a strong brand, they’ll understand who you are, what you offer and why they should do business with you. And, better yet, they’ll talk about you in the best possible way. BeforeContinue reading “Positioning statement – part of the brand puzzle”
Set your goals and go after them!
Goal setting helps us achieve our aspirations and make progress in various aspects of life. A goal is a place you want to get to. It’s a level you want to achieve or a result you want to experience. But it doesn’t come without work. Goals can be short-term or long-term, and they provide aContinue reading “Set your goals and go after them!”
Customer service is a table stake
Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
Build it and they’ll come
You want to build a brand that will be memorable and at the same time, reflect your values and personality. After all, this is the brand that’s going to stand out in the minds of consumers and help you achieve your business goals. Right? These brand-building foundational questions will hopefully get you thinking and startedContinue reading “Build it and they’ll come”
Your brand inside and out
You’ve put a lot of thought and planning into your brand. You’ve decided on the brand’s characteristics and the tone and feel you want to project. You’ve got a brand promise you feel good about and, in the process, you’ve nailed your key messages. Everything is coming together nicely. A well-thought-out visual identity, complete withContinue reading “Your brand inside and out”
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