Customer service is more than just a courteous smile. The service you provide has an impact on whether or not visitors to your site or your shop become customers! This past couple of weeks, I was on the receiving end of customer service. I was on a mission to find a suitable box for aContinue reading “To call or not to call?”
Tag Archives: business building
Teamwork makes a difference
As I pull into the family restaurant for a quick breakfast before I start my day, I see the line-up of matching trucks along the outer rim of the parking lot. Looks like an electrical company is starting its day with a little team building disguised as a hearty breakfast. Not a bad idea. InContinue reading “Teamwork makes a difference”
Adaptation beats translation
One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
Customer service is a table stake
Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
When your brand changes hands
Every experience someone has with your brand is an opportunity to form an opinion or a perception about your business, good or bad. Consumers want to deal with a company they trust to provide great products and great service. They may also appreciate a brand for its values, if they align with their own. Reliability,Continue reading “When your brand changes hands”
A bit of business-building advice
It takes more than passion to achieve success. When you’re a small business owner you hold accountability for everything from business planning, accounting, promoting, hiring and firing, and of course, working the business! Needless to say, running your own small business can be challenging, exciting and rewarding. If you’re thinking about starting your own business,Continue reading “A bit of business-building advice”
My writing booth. 