Creating a positive brand experience is key to building a successful brand. Bad brand experiences are not. I would normally focus my blogs on the positive, but since I’ve run into a streak of less than positive experiences, I’ve decided on a little healthy vent. Here I go! Incorrect phone numbersNot long ago, I wasContinue reading “How forgiving are you?”
Tag Archives: brand experience
Brand is not a one and done
A brand is a perception in the minds of consumers. You’ve heard me say that before. It’s what consumers think and feel about your brand, whether you like it or not. Every experience someone has with your brand is an opportunity for you to create positive perceptions. This could come from how they judge theContinue reading “Brand is not a one and done”
What’s your experience?
Why do we choose one brand over another? It could be that you heard good things about the brand by word of mouth — one of the best ways to spread information, good or bad. Or, maybe you read something. Either way, opinions matter. If someone you trust has been using a service that they’reContinue reading “What’s your experience?”
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