This week, I’ve been out dropping off flyers to spread the word about a small business I co‑own, and it’s been a mix of slow steps and small sparks of excitement. Meeting our audience face‑to‑face has been eye‑opening—there’s something grounding about real conversations, real reactions, and real people engaging with what you’re building. It’s alsoContinue reading “Maintaining momentum”
Tag Archives: small business
Your business plan — a living document
If you’re starting a business — or growing one — a solid business plan is one of the best tools you can have. Think of it as your roadmap: it keeps you focused, helps you make smart decisions, and gives you something concrete to measure progress against. But here’s the part many people forget: aContinue reading “Your business plan — a living document”
Feeling small business stress?
Running a small business with its highs and lows can feel like you’re carrying the weight of the world on your shoulders. If you’re feeling the squeeze, you aren’t alone—but you also don’t have to stay stuck in that “survival mode” headspace. Here are four practical ways to reduce the stress and get back toContinue reading “Feeling small business stress?”
Make your message stick!
When you’re running a small business, you don’t always have the budget for massive, months‑long ad campaigns. That’s why smart marketing isn’t about shouting louder—it’s about showing up consistently. People remember messages they see and hear repeatedly, which means repetition isn’t optional; it’s the strategy. Think of the human brain like a leaky bucket. YouContinue reading “Make your message stick!”
What the heck are KPIs
You hear it all the time in the business world: “We need to focus on our KPIs!” But what exactly are these three little letters, why do they matter, and when do they become essential for your business plan? What exactly is a KPI? Think of it like the dashboard in your car. When you’reContinue reading “What the heck are KPIs”
Going it solo
So you ditched the corporate grind to start your own thing? That’s awesome! But let’s be real, going solo in the small business world, is a wild ride with some unexpected bumps. Remember how you always knew what was going on? The latest Google update, the newest marketing strategies, the industry gossip? Now that’s onContinue reading “Going it solo”
Can introverts win in business?
If you value quiet time alone to recharge, reflect and relax over the noise and chaos of a busy world, you just might be an introvert—like me. I have a few close friends, I prefer to write over speaking and I’m easily drained in large social gatherings. So, how does that translate into business success?Continue reading “Can introverts win in business?”
Persist. Focus. Adapt.
In business, success rarely comes overnight. It’s built through persistence, focus, and the ability to adapt without losing sight of your goals. Whether you’re launching a product, growing a brand, or building a community, staying committed is what separates thriving businesses from those that fade out. As we near our first-year milestone, it’s clear thatContinue reading “Persist. Focus. Adapt.”
Why we work better together
Working alone sounds efficient, but without support from others who share your goals or challenges, it’s hard to stay inspired. Collaboration brings fresh ideas, shared experiences and the motivation to keep going. Isolation might get the job done—but connection gets it done better. I still remember the energy of being in the office, surrounded byContinue reading “Why we work better together”
Process check time
‘Congratulations, someone has placed an order on your online store.’ As a new small business owner, you love to receive this type of message — you’ve made a sale! Driving visitors to your website is not an easy task and takes time and patience while you promote, promote, promote. This means, every visitor is anContinue reading “Process check time”
My writing booth. 