You hear it all the time in the business world: “We need to focus on our KPIs!” But what exactly are these three little letters, why do they matter, and when do they become essential for your business plan? What exactly is a KPI? Think of it like the dashboard in your car. When you’reContinue reading “What the heck are KPIs”
Tag Archives: small business
Going it solo
So you ditched the corporate grind to start your own thing? That’s awesome! But let’s be real, going solo in the small business world, is a wild ride with some unexpected bumps. Remember how you always knew what was going on? The latest Google update, the newest marketing strategies, the industry gossip? Now that’s onContinue reading “Going it solo”
Can introverts win in business?
If you value quiet time alone to recharge, reflect and relax over the noise and chaos of a busy world, you just might be an introvert—like me. I have a few close friends, I prefer to write over speaking and I’m easily drained in large social gatherings. So, how does that translate into business success?Continue reading “Can introverts win in business?”
Persist. Focus. Adapt.
In business, success rarely comes overnight. It’s built through persistence, focus, and the ability to adapt without losing sight of your goals. Whether you’re launching a product, growing a brand, or building a community, staying committed is what separates thriving businesses from those that fade out. As we near our first-year milestone, it’s clear thatContinue reading “Persist. Focus. Adapt.”
Why we work better together
Working alone sounds efficient, but without support from others who share your goals or challenges, it’s hard to stay inspired. Collaboration brings fresh ideas, shared experiences and the motivation to keep going. Isolation might get the job done—but connection gets it done better. I still remember the energy of being in the office, surrounded byContinue reading “Why we work better together”
Process check time
‘Congratulations, someone has placed an order on your online store.’ As a new small business owner, you love to receive this type of message — you’ve made a sale! Driving visitors to your website is not an easy task and takes time and patience while you promote, promote, promote. This means, every visitor is anContinue reading “Process check time”
Invest like you mean it
I recently returned a label maker I had intended to use for printing shipping labels. Unfortunately, the print quality was subpar—the text was difficult to read. Using poor-quality labels put my shipments at risk of being delayed or lost, which not only affects delivery but also damages my brand’s reputation. Late or missing packages leadContinue reading “Invest like you mean it”
Are you a planner or a chaos master?
There are times when I want more information about what’s going on, and other times, I want to dive right in and figure it out as I go. Sometimes this works, sometimes it doesn’t and I gain valuable experience. It’s important to embrace different processing styles. In any setting—work, home, or an impromptu road trip—peopleContinue reading “Are you a planner or a chaos master?”
Made in Canada
There’s a deep sense of fulfillment in bringing a product to life and watching it thrive in the market. That feeling is even more meaningful when the product is crafted in your own country, fostering a sense of pride, connection and belonging. Given the complexities and uncertainties of today’s political landscape, the origin of aContinue reading “Made in Canada”
Don’t let roadblocks take you out
I’m cycling down a paved path along the park. It’s a cool day, still a bit breezy after a wicked storm the night before. As I turn a corner to avoid an unusally large puddle, I’m stopped. Across the path is a fallen tree. There are a few things I can do. I can turnaroundContinue reading “Don’t let roadblocks take you out”
Writing for you. 