One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Tag Archives: planning
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
The magic of reading
As we wrap up Spring break and there are now more warm days than cold ones, my mind starts to think about the summer. I look forward to those warm quiet days when I can grab a book or magazine and spend quiet time relaxing at the beach or in a park and get lostContinue reading “The magic of reading”
Set your goals and go after them!
Goal setting helps us achieve our aspirations and make progress in various aspects of life. A goal is a place you want to get to. It’s a level you want to achieve or a result you want to experience. But it doesn’t come without work. Goals can be short-term or long-term, and they provide aContinue reading “Set your goals and go after them!”
Five reasons to write a book
How many people have you encountered who have said they want to write a book? Maybe they’ve already started or maybe it’s on their bucket list. As a communication professional, I have a circle of colleagues and friends who write. Some write for work and some for the pure love of writing. And, surprise! MostContinue reading “Five reasons to write a book”
Break it down, step by step
The other day I baked apple squares. I used a recipe that required only a few steps and seemed simple enough. Full confession, I am not a baker. I followed the steps and despite my pan being slightly larger than the recipe called for, I think the squares turned out pretty good. This got meContinue reading “Break it down, step by step”
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
New year. New business?
A new year might not signal the start of something new for everyone, but it might for you. And, if your something new is starting a new business, than you will need a business plan. A business plan helps you do the thinking we often overlook when we have a great idea. So, think ofContinue reading “New year. New business?”
New year, new business
Is starting a small business one of your new year goals? Although it’s an exciting idea, it can also be challenging. If you’re going to be successful, it takes careful planning and preparation. Here are some steps to consider when starting a small business. Conduct market research: Before starting a business, it’s important to researchContinue reading “New year, new business”
Handwritten or typed?
Today I received my first Christmas card. I was surprised to see it in the mailbox; it was hardly December. The tradition of sending Christmas cards dates back to the 1800s when local artists would paint ready-made cards to send to family and friends. I love sending cards. I’ll get my hands limbered upContinue reading “Handwritten or typed?”
Writing for you. 