Building a strong and lasting partnership, whether in business or personal life, requires a foundation of trust, communication and mutual respect. Here are five key elements I believe make a successful partnership. 1. Clear communication Clear and concise communication prevents misunderstandings. It’s important to express ideas and expectations clearly. Active listening is also important. HavingContinue reading “What’s in a partnership”
Tag Archives: planning
Starting a business? Major move!
Almost a year ago, I took the first step into a new business venture. Working with my business partner, we bounced around ideas that eventually evolved into what we hope will be a new and exciting product in the market. The creative process was a fun one. Once we had a concept for a productContinue reading “Starting a business? Major move!”
Stay positive
Warning. This little rant may include food for thought. I’ve written about the importance of customer service and keeping in touch with your customers in previous blogs. It’s a big important part of your brand. As a small business owner, I’ve experienced a few customer service disappointments this past week that are really getting meContinue reading “Stay positive”
Adaptation beats translation
One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
The magic of reading
As we wrap up Spring break and there are now more warm days than cold ones, my mind starts to think about the summer. I look forward to those warm quiet days when I can grab a book or magazine and spend quiet time relaxing at the beach or in a park and get lostContinue reading “The magic of reading”
Set your goals and go after them!
Goal setting helps us achieve our aspirations and make progress in various aspects of life. A goal is a place you want to get to. It’s a level you want to achieve or a result you want to experience. But it doesn’t come without work. Goals can be short-term or long-term, and they provide aContinue reading “Set your goals and go after them!”
Five reasons to write a book
How many people have you encountered who have said they want to write a book? Maybe they’ve already started or maybe it’s on their bucket list. As a communication professional, I have a circle of colleagues and friends who write. Some write for work and some for the pure love of writing. And, surprise! MostContinue reading “Five reasons to write a book”
Break it down, step by step
The other day I baked apple squares. I used a recipe that required only a few steps and seemed simple enough. Full confession, I am not a baker. I followed the steps and despite my pan being slightly larger than the recipe called for, I think the squares turned out pretty good. This got meContinue reading “Break it down, step by step”
Will they recognize you?
An iconic brand readily identifiable by consumers is a valuable asset to any company. Understanding the services or products you offer through your key messages and actions builds brand loyalty. This will happen overtime as consumers gain exposure to your brand. Other important components of your branding are the visual cues you display. This includesContinue reading “Will they recognize you?”
My writing booth. 