You hear it all the time in the business world: “We need to focus on our KPIs!” But what exactly are these three little letters, why do they matter, and when do they become essential for your business plan? What exactly is a KPI? Think of it like the dashboard in your car. When you’reContinue reading “What the heck are KPIs”
Tag Archives: business building
Going it solo
So you ditched the corporate grind to start your own thing? That’s awesome! But let’s be real, going solo in the small business world, is a wild ride with some unexpected bumps. Remember how you always knew what was going on? The latest Google update, the newest marketing strategies, the industry gossip? Now that’s onContinue reading “Going it solo”
Invest like you mean it
I recently returned a label maker I had intended to use for printing shipping labels. Unfortunately, the print quality was subpar—the text was difficult to read. Using poor-quality labels put my shipments at risk of being delayed or lost, which not only affects delivery but also damages my brand’s reputation. Late or missing packages leadContinue reading “Invest like you mean it”
What’s in a partnership
Building a strong and lasting partnership, whether in business or personal life, requires a foundation of trust, communication and mutual respect. Here are five key elements I believe make a successful partnership. 1. Clear communication Clear and concise communication prevents misunderstandings. It’s important to express ideas and expectations clearly. Active listening is also important. HavingContinue reading “What’s in a partnership”
Starting a business? Major move!
Almost a year ago, I took the first step into a new business venture. Working with my business partner, we bounced around ideas that eventually evolved into what we hope will be a new and exciting product in the market. The creative process was a fun one. Once we had a concept for a productContinue reading “Starting a business? Major move!”
Honesty, an important value
I’m struggling with what to do with pieces of furniture that I no longer need or have room for. You might say, “That’s easy, give them away.” In reality it’s not that easy. Many of the pieces have sentimental value. It seems wrong to get rid of them. Am I being honest with myself? IsContinue reading “Honesty, an important value”
To call or not to call?
Customer service is more than just a courteous smile. The service you provide has an impact on whether or not visitors to your site or your shop become customers! This past couple of weeks, I was on the receiving end of customer service. I was on a mission to find a suitable box for aContinue reading “To call or not to call?”
Teamwork makes a difference
As I pull into the family restaurant for a quick breakfast before I start my day, I see the line-up of matching trucks along the outer rim of the parking lot. Looks like an electrical company is starting its day with a little team building disguised as a hearty breakfast. Not a bad idea. InContinue reading “Teamwork makes a difference”
Adaptation beats translation
One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
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