Almost a year ago, I took the first step into a new business venture. Working with my business partner, we bounced around ideas that eventually evolved into what we hope will be a new and exciting product in the market. The creative process was a fun one. Once we had a concept for a productContinue reading “Starting a business? Major move!”
Tag Archives: small business
Say it simply
You have an exciting opportunity to build a strong and meaningful brand by being consistent in everything you do. Your brand is an important asset. It’s a perception in the minds of consumers and represents what they know and how they feel about you and your business. Your brand offers a compelling promise to yourContinue reading “Say it simply”
Stay positive
Warning. This little rant may include food for thought. I’ve written about the importance of customer service and keeping in touch with your customers in previous blogs. It’s a big important part of your brand. As a small business owner, I’ve experienced a few customer service disappointments this past week that are really getting meContinue reading “Stay positive”
Repurpose that!
Now’s the time of year when escaping the hustle bustle of everyday life is top of mind. That might mean work or school or any daily routine. For me, it means exploring new scenery — a drive to a different city, a trip around the lake, hiking a new trail or even train travel. MyContinue reading “Repurpose that!”
Communication in the workplace
Effective communication in the workplace is crucial for fostering collaboration, reducing conflicts and enhancing productivity. Imagine trying to hit a deadline or production quota without the support of your colleagues. Completing a task without all the required information is almost impossible. Meetings that go nowhere can suck up time, energy and enthusiasm. Working with aContinue reading “Communication in the workplace”
Feed the creative mind
Throughout my career, I’ve had many opportunities to work with designers and creative teams to develop campaigns and promotions from sales incentives to national advertising. Every project was a valued experience. Developing that next inspiring idea takes a creative mind with unique skills. But, getting there doesn’t happen in isolation. There are steps to takeContinue reading “Feed the creative mind”
Adaptation beats translation
One of the first things I learned as a young communications specialist was that translation alone is not enough. You need to adapt the messaging… not just the words. In my work, English was the primary language and French was a requirement by law for a large segment of customers. To do this, we reliedContinue reading “Adaptation beats translation”
Culture: A treasure trove of opportunity
In Japan, where cherry blossoms are widely celebrated, families and friends enjoy picnics and festivals under cherry trees. The cherry blossom represents the arrival of spring and the renewal of life. Chinese New Year, also known as the Spring Festival is the most important festival for Chinese people. Activities include colourful festivals, dragon dances, fireworks, reunions and makingContinue reading “Culture: A treasure trove of opportunity”
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
Set your goals and go after them!
Goal setting helps us achieve our aspirations and make progress in various aspects of life. A goal is a place you want to get to. It’s a level you want to achieve or a result you want to experience. But it doesn’t come without work. Goals can be short-term or long-term, and they provide aContinue reading “Set your goals and go after them!”
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