Building buzz. Build brand awareness

Launching a product is an exciting endeavor, but standing out in the competitive market against a sea of similar products requires strategic efforts to build brand awareness. It’s been six months since we officially launched our new tabletop game, and the relentless effort to forge connections and build awareness has been nothing short of challenging.Continue reading “Building buzz. Build brand awareness”

It’s plain and clear

I’m working on Presentation Mastery. It’s a path in the International Toastmasters Pathway’s Program. My objective is to deliver a persuasive speech. Persuasive speeches can be used to inspire, convince or as a Call to Action. My first thought was, what am I passionate about that I can persuade an audience? Then I realized, it’sContinue reading “It’s plain and clear”

New business. New adventure.

As I wrap up another day of meetings and planning, I’m reminded that building a business takes perseverance and time. Every call and every meeting is another step forward and a learning experience. Starting and growing a business is a challenging journey; one that requires you to stay positive. You have a plan and you’llContinue reading “New business. New adventure.”

Communicate better!

So you want to improve how you communicate. There are different things you can do to deliver your verbal messages in a clear and concise way. Have a read. How many of these best practices do you follow? Do you listen to hear? We’re sometimes distracted by our surroundings when we’re having a conversation. GoodContinue reading “Communicate better!”

Face-to-face or online?

With the rise of digital communications, meeting online is more popular than ever. While virtual meetings offer convenience and flexibility, we can’t underestimate the value of in-person interaction. Here’s why meeting face-to-face still holds benefits over meeting online. Personal connection Meeting in person fosters a level of personal connection that you just can’t get fromContinue reading “Face-to-face or online?”

Finding the right mentor

I think it’s safe to say most people have been mentored in one way or another throughout their career, whether formally or informally. A mentor is an experienced person who supports and guides a protege/mentee and empowers them to reach their goals. My career started in clerical roles until I landed a position as anContinue reading “Finding the right mentor”

Starting a business? Major move!

Almost a year ago, I took the first step into a new business venture. Working with my business partner, we bounced around ideas that eventually evolved into what we hope will be a new and exciting product in the market. The creative process was a fun one. Once we had a concept for a productContinue reading “Starting a business? Major move!”

Positioning statement – part of the brand puzzle

Building a brand takes time and planning. After all, you want to build a brand your customers will rally around. When you build a strong brand, they’ll understand who you are, what you offer and why they should do business with you. And, better yet, they’ll talk about you in the best possible way. BeforeContinue reading “Positioning statement – part of the brand puzzle”

Focus on literacy

In today’s digital age, you’ll find a variety of tools to enhance literacy skills, making reading and writing more accessible and engaging for learners of all ages. Let’s look at a few.  Educational apps like Duolingo ABC and Endless Alphabet are designed specifically for young learners. They use interactive games and activities to teach phonics, vocabulary, and reading skills.Continue reading “Focus on literacy”

Say it simply

You have an exciting opportunity to build a strong and meaningful brand by being consistent in everything you do. Your brand is an important asset. It’s a perception in the minds of consumers and represents what they know and how they feel about you and your business. Your brand offers a compelling promise to yourContinue reading “Say it simply”