My good friend has the gift of gab and can strike up a conversation and make friends wherever she goes. She’s not loud or pushy—just effortlessly engaging. For some of us, like me, starting a conversation can feel intimidating—whether meeting someone for the first time or joining a group of people at a business meeting.Continue reading “Break the ice and build connection”
Tag Archives: reaching your audience
Persist. Focus. Adapt.
In business, success rarely comes overnight. It’s built through persistence, focus, and the ability to adapt without losing sight of your goals. Whether you’re launching a product, growing a brand, or building a community, staying committed is what separates thriving businesses from those that fade out. As we near our first-year milestone, it’s clear thatContinue reading “Persist. Focus. Adapt.”
Think. Think.: Exercise your brain!
As one of the minds behind Think. Think., I’m taking a moment this week to shine a spotlight on our new game. Yes, this is a bit of self-promotion—but when your creation brings people together in laughter, learning and lively competition, it’s hard not to brag just a little. Think. Think. is the brain-teasing tabletop game that’sContinue reading “Think. Think.: Exercise your brain!”
Tell me a story
The bedtime routine at Grandma’s house often involves the request, “Tell me a story!” And while there’s a shelf full of beloved picture books, the most enchanting tales are the ones we make up on the spot. Impromptu storytelling with young children at bedtime isn’t just about winding down; it’s a shared adventure woven fromContinue reading “Tell me a story”
To blog or vlog
Not long ago, I headed out on a little hike that turned into a not-so-little hike. I found myself on a 20 km lake trail through the forest. As I often do, I started thinking about the different ways we communicate. On a marked trail, I welcomed the posted signs to let me know howContinue reading “To blog or vlog”
Made in Canada
There’s a deep sense of fulfillment in bringing a product to life and watching it thrive in the market. That feeling is even more meaningful when the product is crafted in your own country, fostering a sense of pride, connection and belonging. Given the complexities and uncertainties of today’s political landscape, the origin of aContinue reading “Made in Canada”
A gallery of inspiration.
Every day this week, I embraced my favorite escape—hiking in the woods. There’s something about the crisp air and the quiet retreat from the city’s bustle that clears my mind and refreshes my perspective. The worries that once felt pressing fade into the background, replaced by gratitude for the countless blessings in my life. ByContinue reading “A gallery of inspiration.”
What’s in a strategy?
We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”
Telling your story
Our story may not be unique, but it’s one we’re passionate about. We’ve created a product — a tabletop game — from scratch. The idea is ours, the content was written by us, the designs were created from our imagination, and we were in charge of sourcing all the pieces, printers and potential supporters. Now,Continue reading “Telling your story”
Building buzz. Build brand awareness
Launching a product is an exciting endeavor, but standing out in the competitive market against a sea of similar products requires strategic efforts to build brand awareness. It’s been six months since we officially launched our new tabletop game, and the relentless effort to forge connections and build awareness has been nothing short of challenging.Continue reading “Building buzz. Build brand awareness”
Writing for you. 