creative writing – Writing for you.

Creativity. Is it in your genes?

This morning, I listened to news coverage of the Pop-Tarts Bowl, an annual college football game played in Florida. It featured a brilliant advertising campaign where the winning team got to eat the mascot, a Pop-Tart. The campaign generated millions in earned media. From the Pop-Tart mascots to the giant toaster, the promotion was entertainingContinue reading “Creativity. Is it in your genes?”

Words that flow

My walk home today was a steeplechase. The temperatures were above zero and there were puddles from the melted snow at every turn. The walk got me thinking about metaphors. Not only are they fun, but they’re powerful tools in writing that can help readers understand complex ideas and emotions. They help paint a pictureContinue reading “Words that flow”