Not long ago, I headed out on a little hike that turned into a not-so-little hike. I found myself on a 20 km lake trail through the forest. As I often do, I started thinking about the different ways we communicate. On a marked trail, I welcomed the posted signs to let me know howContinue reading “To blog or vlog”
Category Archives: Uncategorized
Are you a planner or a chaos master?
There are times when I want more information about what’s going on, and other times, I want to dive right in and figure it out as I go. Sometimes this works, sometimes it doesn’t and I gain valuable experience. It’s important to embrace different processing styles. In any setting—work, home, or an impromptu road trip—peopleContinue reading “Are you a planner or a chaos master?”
AI: A sign of the times
You can’t surf a website or social media today without running into a promotion for an AI (Artificial Intelligence) course, a featured article, or an AI generated image or video. All this makes me feel a little behind in this fast moving world, so I took the opportunity to ask my AI-powered assistant to tellContinue reading “AI: A sign of the times”
Made in Canada
There’s a deep sense of fulfillment in bringing a product to life and watching it thrive in the market. That feeling is even more meaningful when the product is crafted in your own country, fostering a sense of pride, connection and belonging. Given the complexities and uncertainties of today’s political landscape, the origin of aContinue reading “Made in Canada”
A gallery of inspiration.
Every day this week, I embraced my favorite escape—hiking in the woods. There’s something about the crisp air and the quiet retreat from the city’s bustle that clears my mind and refreshes my perspective. The worries that once felt pressing fade into the background, replaced by gratitude for the countless blessings in my life. ByContinue reading “A gallery of inspiration.”
Don’t let roadblocks take you out
I’m cycling down a paved path along the park. It’s a cool day, still a bit breezy after a wicked storm the night before. As I turn a corner to avoid an unusally large puddle, I’m stopped. Across the path is a fallen tree. There are a few things I can do. I can turnaroundContinue reading “Don’t let roadblocks take you out”
Building a consistent brand
As you build your brand, you’ll go through different iterations, making adjustments and changes, until you get to a point where you’re happy—a place where the look, feel and the messaging reflect who you are, what you promise and how you’ll deliver. You won’t get there on your own. Developing a brand means listening toContinue reading “Building a consistent brand”
What’s in a strategy?
We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”
Be a backer!
I’m kidnapping this week’s blog post to share a little excitement happening at SmartAlec Products Inc. Over the last several weeks, we’ve been polishing our ‘story’ in order to communicate who we are. It’s an exercise that uncovers what a brand stands for and its purpose. It’s also an opportunity to unveil the brand’s voiceContinue reading “Be a backer!”
Telling your story
Our story may not be unique, but it’s one we’re passionate about. We’ve created a product — a tabletop game — from scratch. The idea is ours, the content was written by us, the designs were created from our imagination, and we were in charge of sourcing all the pieces, printers and potential supporters. Now,Continue reading “Telling your story”
My writing booth. 