There’s a deep sense of fulfillment in bringing a product to life and watching it thrive in the market. That feeling is even more meaningful when the product is crafted in your own country, fostering a sense of pride, connection and belonging. Given the complexities and uncertainties of today’s political landscape, the origin of aContinue reading “Made in Canada”
Author Archives: Haynes on Communication
A gallery of inspiration.
Every day this week, I embraced my favorite escape—hiking in the woods. There’s something about the crisp air and the quiet retreat from the city’s bustle that clears my mind and refreshes my perspective. The worries that once felt pressing fade into the background, replaced by gratitude for the countless blessings in my life. ByContinue reading “A gallery of inspiration.”
Don’t let roadblocks take you out
I’m cycling down a paved path along the park. It’s a cool day, still a bit breezy after a wicked storm the night before. As I turn a corner to avoid an unusally large puddle, I’m stopped. Across the path is a fallen tree. There are a few things I can do. I can turnaroundContinue reading “Don’t let roadblocks take you out”
Building a consistent brand
As you build your brand, you’ll go through different iterations, making adjustments and changes, until you get to a point where you’re happy—a place where the look, feel and the messaging reflect who you are, what you promise and how you’ll deliver. You won’t get there on your own. Developing a brand means listening toContinue reading “Building a consistent brand”
What’s in a strategy?
We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”
Be a backer!
I’m kidnapping this week’s blog post to share a little excitement happening at SmartAlec Products Inc. Over the last several weeks, we’ve been polishing our ‘story’ in order to communicate who we are. It’s an exercise that uncovers what a brand stands for and its purpose. It’s also an opportunity to unveil the brand’s voiceContinue reading “Be a backer!”
Telling your story
Our story may not be unique, but it’s one we’re passionate about. We’ve created a product — a tabletop game — from scratch. The idea is ours, the content was written by us, the designs were created from our imagination, and we were in charge of sourcing all the pieces, printers and potential supporters. Now,Continue reading “Telling your story”
Building buzz. Build brand awareness
Launching a product is an exciting endeavor, but standing out in the competitive market against a sea of similar products requires strategic efforts to build brand awareness. It’s been six months since we officially launched our new tabletop game, and the relentless effort to forge connections and build awareness has been nothing short of challenging.Continue reading “Building buzz. Build brand awareness”
The prototype
If a picture paints a 1000 words, imagine what a prototype can do. A prototype is a representation of the product you want to sell. It helps you explain how your product will function and look. A representation of your product is one way to explain what your product is or how it functions. ItContinue reading “The prototype”
Kicking off a business idea
Have you thought about starting a business? Is your idea for an innovative product or a service one that no one can live without? If you’re like me, you may be holding back because you think successful entrepreneurs have financial backing and industry connections you’ll never have. Or, maybe you’re eager to start but justContinue reading “Kicking off a business idea”
Writing for you. 