How regularly do you look at the analytics for your web page? It’s a great tool to determine where your visitors are coming from, how long they’re staying and which pages they find most engaging. If you’re promoting a business, engaging visitors and promoting readership is key to success.
Here are tips you may want to try.
- Understand your audience. Know who your readers are, their needs, and how your blog or piece of writing can help them. You may also want to craft content for different sub-groups within your target audience.
- Create interesting relevant content. Deliver a clear message about your blog’s purpose with unique content your audience will be interested in reading. Share fresh perspectives, ideas and experiences. Readers appreciate authenticity.
- Ask for engagement. Introducing thought provoking ideas or questions, shares and interactions will increase engagement. End your posts with questions or prompts to encourage comments.
- Respond to engagement. When you receive comments, engage with readers by responding. Show appreciation for their input and keep the conversation flowing.
- Engage beyond your blog. Once you’ve created your blog, why not share it on social media. You might also create complementary content to support your ideas. Interact with readers there too!
Feedback will help you evolve your content and how you reach your audience. Invite customers or readers to give you an honest assessment of the type of service you and your employees provide. Remember, reader engagement also builds brand loyalty.
How do you engage your readers?
Writing for you. 