We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”
Tag Archives: small business
Telling your story
Our story may not be unique, but it’s one we’re passionate about. We’ve created a product — a tabletop game — from scratch. The idea is ours, the content was written by us, the designs were created from our imagination, and we were in charge of sourcing all the pieces, printers and potential supporters. Now,Continue reading “Telling your story”
Building buzz. Build brand awareness
Launching a product is an exciting endeavor, but standing out in the competitive market against a sea of similar products requires strategic efforts to build brand awareness. It’s been six months since we officially launched our new tabletop game, and the relentless effort to forge connections and build awareness has been nothing short of challenging.Continue reading “Building buzz. Build brand awareness”
New business. New adventure.
As I wrap up another day of meetings and planning, I’m reminded that building a business takes perseverance and time. Every call and every meeting is another step forward and a learning experience. Starting and growing a business is a challenging journey; one that requires you to stay positive. You have a plan and you’llContinue reading “New business. New adventure.”
New year, new goals
Year end generally signals goal setting for the upcoming year. Our minds shift to what we want to accomplish, things we want to change and ideas for how we want to get there. These could include financial goals, health and fitness goals, education goals or even a desire for more travel and experiences. I’m aContinue reading “New year, new goals”
Face-to-face or online?
With the rise of digital communications, meeting online is more popular than ever. While virtual meetings offer convenience and flexibility, we can’t underestimate the value of in-person interaction. Here’s why meeting face-to-face still holds benefits over meeting online. Personal connection Meeting in person fosters a level of personal connection that you just can’t get fromContinue reading “Face-to-face or online?”
What’s in a partnership
Building a strong and lasting partnership, whether in business or personal life, requires a foundation of trust, communication and mutual respect. Here are five key elements I believe make a successful partnership. 1. Clear communication Clear and concise communication prevents misunderstandings. It’s important to express ideas and expectations clearly. Active listening is also important. HavingContinue reading “What’s in a partnership”
Small business litmus test
Good ideas are a dime a dozen, but great ideas? They’re gold. If you’re an entrepreneur thinking about starting a small business, you’re in good company. Madeinca.ca claim that nearly 98% of business in Canada are small businesses. However, according to Made in CA, who focus on small business in Canada, “About 50% of smallContinue reading “Small business litmus test”
Starting a business? Major move!
Almost a year ago, I took the first step into a new business venture. Working with my business partner, we bounced around ideas that eventually evolved into what we hope will be a new and exciting product in the market. The creative process was a fun one. Once we had a concept for a productContinue reading “Starting a business? Major move!”
Say it simply
You have an exciting opportunity to build a strong and meaningful brand by being consistent in everything you do. Your brand is an important asset. It’s a perception in the minds of consumers and represents what they know and how they feel about you and your business. Your brand offers a compelling promise to yourContinue reading “Say it simply”
Writing for you. 