‘Congratulations, someone has placed an order on your online store.’ As a new small business owner, you love to receive this type of message — you’ve made a sale! Driving visitors to your website is not an easy task and takes time and patience while you promote, promote, promote. This means, every visitor is anContinue reading “Process check time”
Tag Archives: brand building
Building a consistent brand
As you build your brand, you’ll go through different iterations, making adjustments and changes, until you get to a point where you’re happy—a place where the look, feel and the messaging reflect who you are, what you promise and how you’ll deliver. You won’t get there on your own. Developing a brand means listening toContinue reading “Building a consistent brand”
What’s in a strategy?
We’re a couple weeks into our first Kickstarter Campaign and the experience has been interesting to say the least. We planned out a strategy to promote our Campaign starting with our closest friends and family and branching out to acquaintances and people we have working relationships with. We blasted social media – Facebook, Instagram, YouTube,Continue reading “What’s in a strategy?”
Positioning statement – part of the brand puzzle
Building a brand takes time and planning. After all, you want to build a brand your customers will rally around. When you build a strong brand, they’ll understand who you are, what you offer and why they should do business with you. And, better yet, they’ll talk about you in the best possible way. BeforeContinue reading “Positioning statement – part of the brand puzzle”
Say it simply
You have an exciting opportunity to build a strong and meaningful brand by being consistent in everything you do. Your brand is an important asset. It’s a perception in the minds of consumers and represents what they know and how they feel about you and your business. Your brand offers a compelling promise to yourContinue reading “Say it simply”
Honesty, an important value
I’m struggling with what to do with pieces of furniture that I no longer need or have room for. You might say, “That’s easy, give them away.” In reality it’s not that easy. Many of the pieces have sentimental value. It seems wrong to get rid of them. Am I being honest with myself? IsContinue reading “Honesty, an important value”
Stay positive
Warning. This little rant may include food for thought. I’ve written about the importance of customer service and keeping in touch with your customers in previous blogs. It’s a big important part of your brand. As a small business owner, I’ve experienced a few customer service disappointments this past week that are really getting meContinue reading “Stay positive”
Boost your small business
You made a bold move and started your own small business. You put everything into it. You’re passionate about it and, like any small business owner, you want to see it thrive. There are a number of small business strategies you can employ. Here are a few to get you started. Small business strategies toContinue reading “Boost your small business”
Customer service is a table stake
Who likes sitting on hold with a service provider? Not me! I wanted information about my home insurance, so I gave my provider a call. I navigated through the series of automated choices carefully choosing the purpose for my call and remembering long-forgotten PIN numbers. Then I waited. And waited. Despite the warnings that IContinue reading “Customer service is a table stake”
Connect!
We’re not all cut from the same cloth. For some of us, making a connection with another human comes naturally. For others, not so much. Although we might be presented with natural opportunities along the way such as childhood friends, school, sports or work, life changes and people move on. We’re then forced to makeContinue reading “Connect!”
Writing for you. 