I get a lot of pleasure in working with small businesses to help them define their brand or refine their marketing strategy. Bringing their ideas to life is always exciting. Most recently, I was approached to help write a promotional campaign for three small businesses. They were pulling together their unique skills — a plumber,Continue reading “Is it the right audience?”
Category Archives: Uncategorized
Idioms: A dime a dozen
Idioms are everywhere — a dime a dozen — you might say. As individual words, they don’t make sense, but combine them together and you have a common phrase with its own personal meaning. So, I wasn’t surprised to see emphasis placed on idioms during an English language talking group I sometimes take part in.Continue reading “Idioms: A dime a dozen”
Inject a little expression
I woke up this morning with random thoughts running through my mind. Enthusiasm was the theme of the morning. Why you might ask? I have no idea. But I can say, it’s a good feeling. I have the good fortune of choosing how my day will go. For the most part anyway. But then again,Continue reading “Inject a little expression”
Now you see it
You get better at a sport when you play it often. You get better at piano when you practice. You buy a new car and then you see your make and model everywhere! Research shows that the same way you build your skills you can heighten your senses. And I say, when you’re a writer,Continue reading “Now you see it”
Rainy day thoughts
If the day’s objective was to keep people in, it’s working. Cloudy skies, imminent rain and cooler temperatures are perfect tactics for a dreary day. This kind of day is also good for reflection. And, maybe pulling together the parts of a communications plan. Pulling from my previous blogs, they look like this: Background ObjectiveContinue reading “Rainy day thoughts”
Collaboration… let’s work together
It’s almost that time of year. Close your eyes and imagine the aroma of turkey roasting in the oven; the warm smell of bread in the breadmaker; and that apple pie candle burning, setting the tone for the day. Mmm. Makes your mouth water doesn’t it? Thanksgiving is a day when family gets together. It’sContinue reading “Collaboration… let’s work together”
Sweating is not uncommon
I’m on an adventure. My bucket list has always included travel by train. Not just any travel, but far enough that I could experience an overnight stay in a sleeper car. Hopefully, my adventure will include magnificent views along the way and the good company of other travellers. I’m on the second leg of myContinue reading “Sweating is not uncommon”
Tell it in different ways
Remember, people like to receive information in different ways. Some are analytical and like a lot of detail. They dig into facts and are great at absorbing technical stuff. Some, like me, like to graze over the information and pick out only what interests them. That’s why sub heads are so important to me. IContinue reading “Tell it in different ways”
How to catch a reader
Several years ago, I picked up Tuesdays with Morrie… a novel by Mitch Albom. I got into reading his books because of the way they were published. I liked the texture of the frayed pages, the unique size of the book and the spacing of the copy. Not to mention it was a great read.Continue reading “How to catch a reader”
There’s value in positioning
This blog is coming to you from the middle of Lake Erie! I’m taking a little self-care trip to cycle around Pelee Island. In the process, I’ll take in three of my favourite things: fresh air, endless horizons and exercise! Speaking of exercise, it’s always good to add a little copy positioning when you write.Continue reading “There’s value in positioning”
My writing booth. 